Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience.
Online giving has increased by 85% in the past three years according to research by nfpSynergy together with MissionFish UK, eBay for Charity and the Institute of Fundraising.
It's an old and often-debated question and the answer varies depending on what kind of organisation is doing the asking and the target audience's wants and needs.
For several months I have been talking with charities (and anyone who cared to listen) about the concept of brand credibility. Historically we got hung up on raising brand awareness as the key catalyst to successful campaigning and fundraising. But credibility is different.
