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Celebrity

How to use sex to improve your fundraising

Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.

Stephen Fry uses his Twitter presence to help fundraising appeal

Comedian and author Stephen Fry has used his high-profile Twitter account to help boost donations for the Childhood Eye Cancer Trust, following a direct appeal via a Twitter message from the father of

PG Tips advertising returns to form

Whilst not related to fundraising specifically (PG's links to the Rain Forest Alliance aside), I thought it worth a mention because I think it is an excellent example of 21st century, coordinated advertising.

Choosing celebrity patrons. Are Ross and Brand the new Barrymore?

Some celebrities become untouchable. For very different reasons. We won’t hear a bad word about Michael Palin or Dame Judi Dench.

Bono - retire and we'll donate

Poor old Bono. Singer and frontman of rock group U2, philanthropist and campaigner, he is now the object of an online campaign to get him to retire.

Obama - world's greatest fundraiser?

The speed and duration of Obama’s fundraising has staggered commentators around the world.

Christian Aid promotes Ctrl.Alt.Shift with comedy 'chugger' video

Ctrl.Alt.Shift, Christian Aid's attempt to create a "global community of proactive, outspoken agitators seeking change" using the web and social media, has published a humorous video on YouTube to pro

Benefit from Beedle the Bard

JK Rowling's 'The Tales of Beedle the Bard' looks like it will be her next best-seller.

Ken Burnett's new book - and it's not about fundraising

Fundraising expert Ken Burnett has written a new book.

Matt Harding to raise funds for disadvantaged children in Africa

Whenever I come across another online phenomenon, meme or cult site, I often regret that the person or people responsible didn't use their 15 minutes of fame to benefit charity.

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