Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.
Comedian and author Stephen Fry has used his high-profile Twitter account to help boost donations for the Childhood Eye Cancer Trust, following a direct appeal via a Twitter message from the father of
Whilst not related to fundraising specifically (PG's links to the Rain Forest Alliance aside), I thought it worth a mention because I think it is an excellent example of 21st century, coordinated advertising.
Ctrl.Alt.Shift, Christian Aid's attempt to create a "global community of proactive, outspoken agitators seeking change" using the web and social media, has published a humorous video on YouTube to pro
Whenever I come across another online phenomenon, meme or cult site, I often regret that the person or people responsible didn't use their 15 minutes of fame to benefit charity.