Christmas

Any regular readers will know how I often lament the lack of great marketing and fundraising ideas making it to fruition.  All too often, decisions are made to bin new ideas because there is no proven track record of success or because it’s simply ‘different to the way things are always done around here...’

This week, I’ve had my faith restored by two approaches to fundraising that in one case is working and in the other, I hope works.  But both are trying something different to stand out from the plethora of charity messages we all receive at this time of the year.

Prix de Lausanne have come up with this great idea and have executed it well.

I came across the flyer below the other day through one of my Austrian contacts on Facebook, and to put in plain English it promotes a Mulled Wine Day where you drink "Glühwein For Charity" and all th

It's an old and often-debated question and the answer varies depending on what kind of organisation is doing the asking and the target audience's wants and needs.

These dates will no doubt already be in many fundraisers' calendars, but in case they are not, here are the Royal Mail's recommended last posting dates:

My favourite Christmas card this year was unusually not a charity card. But it did have a charity theme, and made me laugh.

Every year the same thing. What to get our charity partners, what to get the team?

The latest RSPCA online advertising made me laugh as well as realise what a serious message animal neglect can be at this time of year (you might have to refresh once or twice to see both versions).  But then, that's the point!

I had a pleasant surprise receiving this month's email newsletter from Conduit, who offer a free browser toolbar and community for 180,000 organisations and individuals.

A quick round-up of which charities are benefiting from newspapers' Christmas appeals this year.