Consulting / Agencies

In the last week there have been lots of conversations around why branding is potentially pointless for charities and can be a total waste of hard-earned money.

Well, I’m here to (loosely) use maths and logic, the core tools of good fundraisers, to suggest why this need not be the case.

Firstly, here’s a truism I think we can all agree on:

• Unfocused, generic brand advertising ≠ guaranteed success for a charity’s specific activities

There wasn’t a recognisable theme to the many appeals we produced for our clients this Christmas.

The Summit, an unusual event scheduled for April this year, featuring a range of experienced fundraising thinkers and practitioners and with a lofty aim of helping the sector to raise billions more

For the past few years charities have stood by as government cuts have decimated their income, and often brought them to the point of collapse.

Like many others, we thoroughly enjoyed Reinier Spruit’s excellent lyrical reworking of the classic Redemption Song into Retention

Under current constraints, it is vital for charities to squeeze the most value from their resources. This includes selecting the right consultants for any projects they are developing.

There are moments in life when you experience a profound culture clash. I can still remember the one that told me working in the charity sector was going to be ‘different’.

Following the interesting email from Neelam Makhijani of the Resource Alliance to their contact list complaining that the Swiss International Fundraising Congress (SIFC) is being confused with their I

Telephone fundraising company Pell & Bales has said a public thank you to five remarkable staff who have been working with them for ten years or more.

We've already featured a range of Christmas fundraising activities and ideas, so here are some more.