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Consulting / Agencies

Feb’s riveting First Friday considers new cars and old problems…

Despite a full house at The Hub on 6 Feb everyone got their questions in, and for three hours no one went for coffee!

Don't forgive forgetfullness

Once upon a time, many years ago, a fresh-faced me sat at the feet of the direct marketing greats and eagerly listened, learned and remembered.

What would donors do next and what your charity should do about it? - Part One

Hard economic times have been dominating the news and the fundraising blogs for some time now. So what will donors do next and what can your charity do about it?

Both the BBC and SKY broadcast in Israel – is this the reason for their appalling decision not to broadcast the DEC appeal?

Far from being impartial it looks suspiciously like both the BBC and SKY have knuckled under to commercial considerations as they are reported by the Guardian to have had trouble in the past in Israel

Many thanks Kate!

That Winslet girl have given us all a lesson in thanking our donors properly. That is with genuine emotion, no script, no words we have heard a thousand times but straight from the heart.

British Heart Foundation Pumping Heart

Launched today, the latest on and offline campaign from the British Heart Foundation certainly makes an impact (turn your speakers on and it's quite eerie). If you are squeamish, can I suggest you don't look!

What will be your 'business as unusual' strategy for 2009?

Every winter break I pick a good book from my shelves, dust it off and spend a day or two re-reading it.

First Fridays discuss the year ahead – will you be there on the 2nd Jan or the 6th Feb?

As the old year staggers off deflated, to subside crunched in a heap, the New Year crawls forth to be heralded on Friday 2nd January in the Glass Room at The Hub, Kings Cross, 34b York Way, London fro

How good is your ‘elevator pitch’?

It’s a wonderfully trite descriptor but the elevator pitch is still a useful tool to help us all focus on what we do from the perspective of the audience we want to communicate with. 

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