Whilst not related to fundraising specifically (PG's links to the Rain Forest Alliance aside), I thought it worth a mention because I think it is an excellent example of 21st century, coordinated advertising.
It’s a wonderfully trite descriptor but the elevator pitch is still a useful tool to help us all focus on what we do from the perspective of the audience we want to communicate with.
I'm now officially tired. My Nan used to tell me that I would get square eyes if I stared at the TV screen for too long. I can't imagine what she would think of our obsession with screens on everything today.
Wow! A veritable whirlwind of accusation and counter-punching has blown up over the last week or so following the publication of Intelligent Giving's research on face-to-face fundraising and the subsequent media coverage recommending that the public should avoid all chuggers.
I recently wrote a blog article suggesting that managers often don't like the annual process of completing performance reviews. Form-filling, subjectivity and a lack of regular on-going feedback opportunities were all at the top of a recent survey as reasons why.
An increasing focus across both trade and the business press seems to be suggesting that as the recession bites and targets get harder to meet, the likelihood of people being bullied will increase.
