The latest (free) newsletter from the City Business Library (www.cityoflondon.gov.uk) starts off with information about free information for charities.
The Information Commissioner’s Office has uncovered a database containing details on over 3,000 construction workers which was used by over 40 construction companies to vet individuals for employmen
Twitter users are being invited to send messages with the hashtag (or keyword) "#apowerfulnoise" to help raise funds for international development agency CARE.
Having raised an incredible £489,000 in 2008 to fund animal rescue centres and charities across the UK, this year's Pedigree Adoption Drive (PAD)has set a target of £600,000.
Research from integrated marketing agency, Joshua G2, suggests that “word-of-web” and cause-related marketing should be given serious consideration as strategic brand building tools capable of ena
Burton’s Foods is investing £750,000 in a marketing push across its complete range of Jammie Dodgers, including newly launched Splat Snacks, to help raise £160,000 for Red Nose Day.
Cereal-munchers collecting three separate promotional codes printed on 22 million packs of Kellogg's products can now adopt a monkey in partnership with Born Free.
Whilst not related to fundraising specifically (PG's links to the Rain Forest Alliance aside), I thought it worth a mention because I think it is an excellent example of 21st century, coordinated advertising.
It’s a wonderfully trite descriptor but the elevator pitch is still a useful tool to help us all focus on what we do from the perspective of the audience we want to communicate with.
