Direct Marketing

I was interested to hear the latest PFRA research about attrition rates in Door to Door and Street Fundraising, highlighting that attrition rates are down and giving levels
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The closing date for applications to The REaD Group's inaugural Charity Data Bursary is 18 July 2008.
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Well what a surprise – people are giving less .So the latest statistics show that fewer people are giving to charity and we hear all the usual explanations.
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Anup Tiwari of UNICEF has been pioneering a donor acquisition technique in India which combines telemarketing and face to face.
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The 2008 eNonprofit Benchmarks Study has just been released and contains a wealth of data which will be of real interest to you if you're involved in online fundraising or campaigning.

Read on at Giving in a Digital World...

Last week I was lucky enough to spend some time with the Director of Fundraising of a large France-based NGO with many fundraising offices all over the world.
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A common question that crops-up when I'm discussing the potential for Web 2.0 approaches to supporter engagement is whether such things as Facebook and MySpace aren't just the domain of 'young people' (a flexibly applied term - usually defined as 'younger than our supporters').

Read on at Giving in a Digital World...
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I'm afraid that a combination of some especially busy weeks at work and my home broadband going down for a while has left my blog rather sparsely updated recently.

However, I have had the opportunity to write a short piece for the e-newsletter of the Resource Alliance on one of the subjects I've been working on quite a lot recently - Community Fundraising 2.0.

Read on at Giving in a Digital World...
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I have spent some time recently reviewing a number of donor newsletters and also comparing them with editions sent a few years previously (and before you even think it, I know it is sad to keep hold
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Recently, I have had a number of conversations about how best to offer donors' genuine choice in terms of the communications they receive from charities.
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