Individual giving

I went to a very enjoyable breakfast seminar by CharityComms about managing risk and reputation.

This week’s blog is dedicated to a small group of charities who are trying different things to raise awareness and money.  We’ve talked a lot on these pages about the lack of a ‘success guarantee’ when trying something new but I find myself appreciating these three initiatives for the same reasons:

At the risk of scaremongering, I am – to say the least – extremely concerned about the potential impact that the proposed EU legislation changes on data protection will have f

Admit it. Sometimes you feel discouraged and maybe even a little annoyed when a big charity shares their latest fundraising innovation.

Here’s the third instalment of our 12 tips of Christmas for fundraisers and charity marketing folks.  Lovingly deliberated over and shared by Kevin Baughen of Bottom Line Ideas and the Fundraising Detective, Craig Linton.

7.  Brands don’t belong to the marketing or communications teams!

Put together by Craig Linton, the Fundraising Detective, here are the next few tips in our 12 Tips of christmas feature (you can read the first three tips here, in case you missed them):

 4. Review your processes to make sure they are donor focussed

I heard Gangnam Style just a few too many times in sessions at this year's International Fundraising Congress.

Are you segmenting your audience types thoroughly in order to communicate with them in a truly personalised way?

I’ve been investigating “Big Data” of late. Specifically, how this emerging field can offer opportunities to charities to make their fundraising more effective.