Individual giving

I heard Gangnam Style just a few too many times in sessions at this year's International Fundraising Congress.

Are you segmenting your audience types thoroughly in order to communicate with them in a truly personalised way?

I’ve been investigating “Big Data” of late. Specifically, how this emerging field can offer opportunities to charities to make their fundraising more effective.

The clocks go back by one hour this weekend.

In the words of Ant watching Susan Boyle's performance on Britain's Got Talent;

You didn't expect that did you, no?

I'm loving the St John's Ambulance First Aid campaign for exactly that reason.  Using shock tactics for the sake of it or being controversial just to get a reaction aren't the most successful ways to endear audiences to our cause but confounding expectations is something different altogether.

In my learning from the Blackbaud conference this week in Washington DC, I’ve been to a couple of interesting sessions on tribute fundraising.

I heard an interesting case study at the bbcon (Blackbaud Conference for Nonprofits) in Washington DC, from Boston Children’s Hospital (and their local US agency Charity Dynamics).

The International Fundraising Congress takes place in Holland next month.

Cord is an international peace building charity working in Africa and south East Asia for over 45 years.