Charity bike rides usually consist of dozens or hundreds of people all heading off to cover mile after mile on their own two-wheel bicycles. But why stop at two wheels and one saddle?
Think the limit of an away day is a paintballing trip or a strategic thinking session run by an overpaid expert who is too fond of ‘blue sky thinking’? Think again.
Yesterday I met with Kylee Ingram who has developed Team Tap, a mobile app that lets spectators at sports and other events raise funds by competing to achieve the largest number of taps or bumps on
We all know the importance of effective marketing in advance of our events; setting objectives, targeting our audiences, raising awareness of the event and whetting potential attendees’ appetites with sneak previews and relevant information.
Last night I joined some other brave (read stupid) people in a pop-up restaurant in the crypt at St Andrews Church in Holborn for some unusual dining hosted by Gr
In the current climate, and despite its often low ROI, community fundraising is still a great way to engage with donors and prospects, but to justify the time and effort you really need to ensure y
Howard Lake spoke on "Using Twitter to increase event participation" at Classic Tours' one-day seminar on new technology and social media in London on 13 November 2012.