Legacies / Planned Giving

For the campaign that demonstrates innovation linked to success in the use of legacy fundraising.

And the shortlisted entries, in alphabetical order are:

Mencap
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Got any donations that qualify for Gift Aid still sitting in the in-tray? Did you get any cheques this morning?
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Reading through the Government's response to its Gift Aid Consultation, published today together with the Budget, I'm struc
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Its a revelation when Marty Mcfly finds his mother in 1955 smoking and drinking. They didnt do that, did they?
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Richard Hick, Head of Legacy at Great Ormond Street Hospital, has shared a fascinating example of a full page legacy advert from 1856.
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Third Sector magazine's front page story today reports that 'Failure to claim Gift Aid 'cost sector £1bn in 2007'.
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Suddenly, everyone in the United States is talking about "time for change". No presidential hopeful can utter a sentence without the word. Not that anyone quite knows what they mean!!

Nonetheless, we could do worse than to adopt the mantra ourselves for fundraising in 2008. Time to do things a bit differently, time to be bold, time to make mistakes, time to lead rather than follow.
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Stephen George is the Development Director for Legacies at the NSPCC.
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