Local / Community

According to Mashable.com, "UK network provider O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than one million opted

Many people across the UK are of course generous supporters of charity and fundraisers.

Five pound notes are popular and in demand, according to consumer surveys, so banks and building societies will be stuffing more of them into their cashpoints.

Here's one fundraising idea that made me smile.

I don't often openly rant in this blog as generally it's not helpful or useful.  I will therefore apologise in advance if what I'm about to say 'bends' my rule but please bear with me as there is a serious point for all marketing, communications and fundraising people here.

I'm a late adopter when it comes to the significance of mobile phones and geo-location. But like any late convert I'm rather passionate about them now.

In last week's blog I suggested that a good way to get your fundraising and campaigning messages across with greater impact was to let others tell your stories for you.  But when there are 24 hours of video uploaded to YouTube every 60 seconds how on earth can you ensure your video stories stand out?

Twitter has begun to makes its new 'places' feature available to users around the world, enabling them both to tag their own tweets by location and to find tweets posted at a particular location, such

The UK's first Small Charity Week gets underway next week, created by the The Foundation for Social Improvement (FSI).

I will never stop believing, or probably saying that, whichever audience(s) we serve as organisations, their needs should underpin our thinking and actions.  That's not to say that we shouldn't seek to achieve our own objectives - of course we should.  The customer / supporter / volunteer is not always right and we have our own targets to meet.