Management

For several months I have been talking with charities (and anyone who cared to listen) about the concept of brand credibility.  Historically we got hung up on raising brand awareness as the key catalyst to successful campaigning and fundraising.  But credibility is different.

Last week I posted a few ideas on how charities can think about their approach to recruitment. The objective being to both attract the right quality of candidate as well as the right personalities to work in the organisation. This blog represents the flip side; what can candidates do to get a fundraising role which they will most enjoy and be best at.

Given the number of redundancies being made across both not for profit and commercial sectors, I am still pleasantly surprised to see a good number of fundraising and commutations roles being advertised in the trade press each week.

Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.

Domestic violence charity Refuge is to sue both the Crown Prosecution Service and Greater Manchester Police following the murder of Sabina Akhtar by her husband Malik Mannan last year.

Thanks to those who completed the recent survey.  As promised, this blog highlights some of the core findings and a few extra thoughts the results catalysed in my mind.  You may or may not agree; either way, do let me know what you think. 

There is too much for a readable blog so I've posted a pdf under the same name on my workspace the which contains more detail and some points for discussion!

Whilst much is being written about the exponentially growing use of twitter as a tool for 'keeping in touch' and 'sharing', only now are we starting to see some evidence-based thoughts on how it can actually help us to generate income.

Over the last month, there has been a steady stream of 'heat' created in Third Sector's letters pages (the magazine and website for nfp sector news) by an article originally written by Debra Allcock Tyler, Chief Executive of the Directory of Social Change.

Once upon a time, many years ago, a fresh-faced me sat at the feet of the direct marketing greats and eagerly listened, learned and remembered.