I will never stop believing, or probably saying that, whichever audience(s) we serve as organisations, their needs should underpin our thinking and actions. That's not to say that we shouldn't seek to achieve our own objectives - of course we should. The customer / supporter / volunteer is not always right and we have our own targets to meet.
In his latest blog, fundraising guru Ken Burnett has created his fundraising dream team for UK charities. Whilst he has named a few of the great and good names we may already know, of most interest to me was the actually roles he describes which constitute a great team.
If the number of current job adverts for corporate fundraisers is any indicator, many charities are increasingly looking to larger donations to help meet income shortfalls caused by the recession. But, according to an article in Third Sector magazine, charities just aren’t sophisticated enough in terms of their approach.
Several months ago I wrote a blog trying to simplify the choice charities faced regarding which online fundraising services to use.
I concluded then that all the major services add value, depending on what the charity is trying to achieve. What I couldn't see was a good reason why charities wouldn't use more than just the largest player, JustGiving.
My blog this week is a real-world question and a call for your thoughts and views. Over the years I have dealt with numerous teams across a variety of organisations and in all but the smallest minority of cases, the 'functional' teams have described their 'leadership' as part of the problem they face rather than helping to introduce new solutions.
For several months I have been talking with charities (and anyone who cared to listen) about the concept of brand credibility. Historically we got hung up on raising brand awareness as the key catalyst to successful campaigning and fundraising. But credibility is different.
Last week I posted a few ideas on how charities can think about their approach to recruitment. The objective being to both attract the right quality of candidate as well as the right personalities to work in the organisation. This blog represents the flip side; what can candidates do to get a fundraising role which they will most enjoy and be best at.
Given the number of redundancies being made across both not for profit and commercial sectors, I am still pleasantly surprised to see a good number of fundraising and commutations roles being advertised in the trade press each week.