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Management

Why can't we recruit the best fundraisers?

Given the number of redundancies being made across both not for profit and commercial sectors, I am still pleasantly surprised to see a good number of fundraising and commutations roles being advertised in the trade press each week.

How to use sex to improve your fundraising

Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.

When should a charity sue?

Domestic violence charity Refuge is to sue both the Crown Prosecution Service and Greater Manchester Police following the murder of Sabina Akhtar by her husband Malik Mannan last year.

Embracing social media or just bad manners - mini survey findings

Thanks to those who completed the recent survey.  As promised, this blog highlights some of the core findings and a few extra thoughts the results catalysed in my mind.  You may or may not agree; either way, do let me know what you think. 

There is too much for a readable blog so I've posted a pdf under the same name on my workspace the which contains more detail and some points for discussion!

20 Ways to use Twitter (not just in business)

Whilst much is being written about the exponentially growing use of twitter as a tool for 'keeping in touch' and 'sharing', only now are we starting to see some evidence-based thoughts on how it can actually help us to generate income.

St John's Ambulance chooses very commercial marketer

Over the last month, there has been a steady stream of 'heat' created in Third Sector's letters pages (the magazine and website for nfp sector news) by an article originally written by Debra Allcock Tyler, Chief Executive of the Directory of Social Change.

Don't forgive forgetfullness

Once upon a time, many years ago, a fresh-faced me sat at the feet of the direct marketing greats and eagerly listened, learned and remembered.

Improving your fundraising without the risk

We can all improve our fundraising performance but the options we have in today’s climate seem to be polarised.  Completely entrench and try and wait the recession out or ‘revolutionise’ to make a big splash and out-shout the competition. 

Let it snow

Although not a rant along the usual lines about the lack of preparedness for the current weather – and nobody can say we didn’t see it coming – I couldn’t let the opportunity pass to note the

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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