Given the number of redundancies being made across both not for profit and commercial sectors, I am still pleasantly surprised to see a good number of fundraising and commutations roles being advertised in the trade press each week.
Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.
Thanks to those who completed the recent survey. As promised, this blog highlights some of the core findings and a few extra thoughts the results catalysed in my mind. You may or may not agree; either way, do let me know what you think.
There is too much for a readable blog so I've posted a pdf under the same name on my workspace the which contains more detail and some points for discussion!
Whilst much is being written about the exponentially growing use of twitter as a tool for 'keeping in touch' and 'sharing', only now are we starting to see some evidence-based thoughts on how it can actually help us to generate income.
Over the last month, there has been a steady stream of 'heat' created in Third Sector's letters pages (the magazine and website for nfp sector news) by an article originally written by Debra Allcock Tyler, Chief Executive of the Directory of Social Change.
We can all improve our fundraising performance but the options we have in today’s climate seem to be polarised. Completely entrench and try and wait the recession out or ‘revolutionise’ to make a big splash and out-shout the competition.