New media

Pinterest is rapidly gaining attention as the current social media site du jour.

This week the annual CHASE event and exhibition took place in London.

Whilst social media is still perceived as a cool set of communications tools, the debate continues to rage regarding hard facts-based ROI for fundraisers. This new article and infographic from the Care2 network shows a picture from the USA which suggests these channels are valued but that direct mail is still the daddy when it comes to fundraising success.

I've seen better results from UK charities (the now infamous NSPCC Facebook campaign and Comic Relief to name just two) so what do UK fundraisers think of this experience from the USA? Does it mirror what we're seeing here or are we ahead of the curve in terms of using social media for fundraising as opposed to building awareness?

Planning strategically your organisation's integrated campaigns can lead to outstanding fundraising results.

If you are not on social media, you are missing a huge opportunity!

Vasileios Kospanos explains, using digital curation tool Storify, how he was engaged and moved to make a donation.

Aren't we all intrigued by mysteries and the buzz created around something we don't know? This is pretty much the idea behind Play the Game Now.

With the launch in early June last year of CharityCheckout.co.uk, which has now gone commission free, and the recent announcement of the