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New media

Asking your supporters to switch their consumer spending to you

In my last blog post, I spoke about the need to diversify fundraising income by asking supporters to switch their consumer spend from their existing supplier to you.

Four criteria for fine-tuning whom I follow on Twitter

I've been aware for a while that I am following rather a lot of people on Twitter, so today I decided to rationalise that.

Cause related marketing or cause related everything?

There’s currently a big problem for charities throughout the country.

Curation: gathering and sharing the best web content about your charity

You and your colleagues write some good compelling material for your website and Facebook page.

How to generate income from selling Kindle books as an Amazon Associate

You might have spotted that Kindle ebooks are now outselling hardback books by two to one at Amazon.co.uk. Kindle itself is the bestselling product on the site.

Curating your charity's reputation with Storify

'Curating' web content is one of the web phrases du jour.

Crisis treasure hunt event uses mobile phones

There are so many ways in which mobile phones can be used in fundraising. Here's another one combining challenge events, competitions, celebrities, online gaming, and geo-location.

Consider crowdsourcing as an alternative fundraising technique

Niroo Rad

At the risk of stating the obvious, your organisation can only achieve its objectives with the support — financial and otherwise — of its supporters. You ask them, and they respond to the need.

Value of sharing on Facebook

What is the value of someone sharing a link on Facebook, Twitter and other social sites? Here's an infographic that gives some more information around this useful but sometimes elusive metric.

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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