It has been too long since my last blog and I have no excuses other than that things have been incredibly busy helping charities and community groups meet some very tough objectives - apologies to regular readers. This week I've been part of a team delivering marketing and communications workshops to non-marketing people and its been a hugely informative few days for me, let alone the delegates (who, incidentally agreed via their feedback sheets that they valued the sessions). We've run into some interesting issues working with groups from a mixture of business, charity and public sector backgrounds and I thought I'd be open and share some of our learning to see if it resonates with others. Having taken a quick straw poll amongst the team, and in pursuit of improvement, here are the things we will be thinking differently about for future workshops. It would be great to hear your thoughts too.
- In the words of Dr. Gregory House, people lie! No matter how many times it is covered in pre-workshop materials, if you ask people whether they know anything about marketing, they say yes. I expect it's because we don't want to feel daft amongst our peers and other groups but asking people to self-select workshops based on their own level of knowledge coming into the event does not guarantee a base-level of knowledge on which you can build.
