I heard on the radio this morning that more than 4,000 libraries in England, Wales and Northern Ireland will allow people to borrow items from a public library regardless of where they live, under a n
We recently conducted research for the Association of Fundraising Professionals and Legacy Leaders that in part looked at the language donors used to describe their bequests.
For several months I have been talking with charities (and anyone who cared to listen) about the concept of brand credibility. Historically we got hung up on raising brand awareness as the key catalyst to successful campaigning and fundraising. But credibility is different.
Recent research from the University of Kent has suggested that some of the techniques we might associate with the more cheesy end of consumer advertising might actually help to support fundraising campaigns.
