St Dunstan’s, the charity for blind and partially sighted ex-Service people, is testing a new 'blindness-led' fundraising proposition in a warm direct marketing campaign this Spring.
Development charity Practical Action has selected direct-to-digital marketing agency TDA to create and implement a programme to broaden its audience, recruit new supporters during 2010, and test new a
The Parkinson’s Disease Society is trying to recruit new donors from cold audiences with a national 'and-raiser' direct marketing campaign devised by direct-to-digital agency
Research by direct-to-digital agency TDA and a consortium of five charities indicates that legacy fundraisers and direct marketers need to re-think communications strategies to engage with potential l