Individual giving

A quick introduction to fundraising and the role of the Institute of Fundraising in the UK. One of a series of videos made possible by funding from the Cabinet Office.

The jingle of charity collection buckets was replaced by the tap of a card as crowds used contactless technology to give donations to the UK's first ever cashless carol singers.

Plan's TV advert tells the real stories of Mary and Yasmin - girls who have both suffered from early or forced marriage.

A clear, black-and-white message from Christian Aid. Short, compelling, but with a positive call to action.

This video commemorates five years of charity:water. It's a fine example of a young organisation explaining the problem, demonstrating the solution, and urging viewers to give and get involved.

The Conservative Party has chosen to use its allotted airtime for a party political broadcast to make an appeal on behalf of the current East Africa emergency appeal.

An introduction to the National Trust's MyFarm initiative, a novel combination of crowd-funding, regular giving, and public education.

What a wonderful example of a thank you to a supporter. It's even better when you know that Mackenzie is just six years old.

Fundraising and awareness video featuring new young presenter Antonia Hunter.

A vending machine that accepts donations to the Japan Red Cross.

www.japantrends.com/red-cross-charity-donation-vending-machine/