Individual giving

Open air video and SMS are combined by this New York nonprofit to highlight homelessness and give passers-by an opportunity to get involved and do something, including make a donation.

Climate change is pushing vulnerable communities worldwide further into poverty. And too often, climate change costs lives. This is Sufia's story.

This ad was made for free by McCann Erickson and given cinema time for free by Pearl and Dean and Digital Cinema Media. MSF UK admit that it "is a different approach" for them.

The second TV advert in a series from Barnardos Ireland.

www.barnardos.ie

The ad is CRUK's first national television campaign to feature cancer patients and survivors, and focuses on the emotions and realities of being given a cancer diagnosis.

Tony Elischer, THINK Consulting Solutions, at the International Fundraising Conference 2008.

www.resource-alliance.org/ifc

Barnardo's 2008 TV advert 'Break the Cycle' highlighting the cycle of disadvantage. Note there's no fundraising appeal at the end, perhaps because one would look crass.

This short film shows a range of NSPCC Supporters at the BT Tower Launch event for the Child's Voice Appeal in September 2008.

Health Psychology Management Organisation Services is a charitable organisation with a responsibility to champion the role of improved health and well-being for marginalised and disadvantaged communit

Shared by Jenny Sheriff via Facebook, this is an uplifting story of how a fundraising ask can be changed to make a huge difference.