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Individual giving

Individual giving, regular giving, monthly giving, direct marketing, stewardship, donor development

Please give £2 a month to the British Red Cross

An appeal for a regular gift of £2 a month from the British Red Cross in 2007.

RNLI's Train One Save Many

From the RNLI YouTube Channel, a short film seeking support from the public, explaining that "99% of our money comes not from government but from the heart, from you the public."

BorninSeptember.org trailer - the charity water September campaign

A nice simple idea presented in a compelling way by a fairly new organisation. Since the founder was born in September he's trying to get all other September-born people to give some money.

Oxfam's Be Humankind TV advert

Oxfam GB has its own YouTube channel where it has posted 71 videos, some of them available in separate playlists such as 'G8 Summit 2008' and 'responding to emergencies'.

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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