From the RNLI YouTube Channel, a short film seeking support from the public, explaining that "99% of our money comes not from government but from the heart, from you the public."
A nice simple idea presented in a compelling way by a fairly new organisation. Since the founder was born in September he's trying to get all other September-born people to give some money.
Oxfam GB has its own YouTube channel where it has posted 71 videos, some of them available in separate playlists such as 'G8 Summit 2008' and 'responding to emergencies'.