Video

The Donkey Sanctuary's first use of DRTV began just after Christmas 2011.

A simple idea trying to get a clear campaign message across, but also a risky campaign for two companies to take part in.

Toyota's 100 Cars for Good campaign in the US is inviting people to vote for which nonprofit should receive a new car. The voting runs via a Facebook app.

Another good example of using video to say 'thank you', in this case to volunteers.

A clear ask of £1 tied in with the idea of surviving on £1 a day for five days. UNICEF UK encourages you to buy all your food and drink for £1 a day and ask your friends and family to sponsor you.

It's hard to come up with a fresh approach to a fundraising event. Forever Manchester however has come up with its Backwards Run.

There is plenty of advice on how to apply to grantmaking trusts, so Esmée Fairbairn Foundation is unusual in having produced a video to share their advice.

Charity Engine is the latest service to attempt to use idle computing power for social good projects.

For a $10 donation to the Red Cross you can let your Twitter avatar image crumble and then rebuild over a 60 hour period.

Faces For Charity with Red Bull Racing is a campaign in aid of Wings For Life at the 2012 British Grand Prix at Silverstone.