charity of the year

The UK arm of global eye health company Bausch + Lomb has chosen Fight for Sight as its charity of the year for 2012.

Tesco staff and customers across the UK have raised £7.5 million during its Charity of the Year partnership with Alzheimer's Society and Alzheimer Scotland.

How effective are the selection processes used by companies when adopting a charity of the year partner?

Recent announcements of charity of the year partnerships include:

Lloyds Banking Group

The Yorkshire Building Society, the UK’s second largest building society, has chosen the Royal National Lifeboat Institution (RNLI) as its charity of the year for 2012.

Kitchen manufacturer Belling, which celebrates its centenary this year, has chosen Anthony Nolan as its charity of the year. The company aims to raise at least £10,000 for the charity.

Yorkshire Building Society has given £175,000 to Alzheimer's Society, its first ever charity of the year. This is the company's largest charitable donation.

The People newspaper has chosen Help the Hospices as its charity of the year for 2012.

Halifax's interactive online Christmas choir campaign on Facebook at the end of 2011 raised £25,000 for Save the Children. The sum has been quadrupled to £100,000 by the bank.

Financial services provider Credit Suisse has chosen Centrepoint as its UK Charity of the Year 2012. The charity was selected by staff in a vote.