Twitter

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Top of the effectiveness list for consumer-focused marketers using Facebook is ‘Creation of a Facebook application around a brand’. While down at the bottom lies ‘Targeted cost per click ads’.

If Twitter’s more your thing, then there is also a summary of the effectiveness of Twitter tactics…

Click here to read on...

It’s often the way with things like Twitter that you tend mostly to hear stories about how well people are using them. Which can leave you with something of an inferiority complex about the fact that you haven’t actually had time to begin testing them properly (because you’ve been too busy raising money!)

With this in mind, it’s worth taking a quick look at a free report just released by PR Agency Webber Shandwick entitled ‘Do Fortune 100 Companies Need a twittervention?’ – because their research revealed that as much can be learned from what big US companies are doing wrong as from what they are doing right when it comes to Twitter use.

Click here to read on...

Yesterday saw an experiment to see how effective a campaign to promote giving to UK universities could be using Twitter hashtags (shared keywords).

I've just come across another seemingly useful Twitter tool, TweepML. This one lets you create and share groups of Twitter users.

The fourth NFPtweetup took place last night in London, and over 70 of the 90 delegates turned up to join in the informal discussion and learning event for all those interested in how charities and vol

The fourth NFPtweetup will be held at Breast Cancer Care's offices in London on the evening of 24th September.