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Embedded tweets: one more way to spread fundraising with Twitter further

Published on 10 May 2010, by howardlake
in

Messages sent via Twitter have, until now, been very easy to share via Twitter itself (of course) and via email, but reproducing them on web pages or elsewhere online has been hard.

2nd annual Twestival takes place in over 175 cities tomorrow

Published on 24 March 2010, by howardlake
in
Twestival logo

Tomorrow 27 cities and towns in the UK and Ireland will take part in the second annual Twestival, a worldwide fundraising initiative taking place in over 175 cities, to raise funds for this year's sel

Useful insight into what is and isn’t working in Facebook and Twitter marketing

Published on 13 January 2010, by bryanmiller
in

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Top of the effectiveness list for consumer-focused marketers using Facebook is ‘Creation of a Facebook application around a brand’. While down at the bottom lies ‘Targeted cost per click ads’.

If Twitter’s more your thing, then there is also a summary of the effectiveness of Twitter tactics…

Click here to read on...

Advice on Twitter use – based on what top US companies are NOT doing

Published on 1 December 2009, by bryanmiller
in

It’s often the way with things like Twitter that you tend mostly to hear stories about how well people are using them. Which can leave you with something of an inferiority complex about the fact that you haven’t actually had time to begin testing them properly (because you’ve been too busy raising money!)

With this in mind, it’s worth taking a quick look at a free report just released by PR Agency Webber Shandwick entitled ‘Do Fortune 100 Companies Need a twittervention?’ – because their research revealed that as much can be learned from what big US companies are doing wrong as from what they are doing right when it comes to Twitter use.

Click here to read on...

Anatomy of a Twitter hashtag campaign for university fundraising

Published on 18 November 2009, by howardlake
in

Yesterday saw an experiment to see how effective a campaign to promote giving to UK universities could be using Twitter hashtags (shared keywords).

Twitter Billboard debuts at International Fundraising Congress

Published on 20 October 2009, by howardlake
in

Twitter billboard: courtesy of marceloiniarra.com

Twitter becomes further integrated into this week's 29th International Fundraising Conference with the use of the 'Twitter Billboard' to let delegates and those not present at the conference communicate.

Social media helps DEC raise £3 million in one week

Published on 18 October 2009, by howardlake
in
DEC

The Disasters Emergency Committee has acknowledged that social media has contributed significantly to the income it has raised for its current appeal.

How to create a list of useful Twitterers using TweepML

Published on 14 October 2009, by howardlake
in

I've just come across another seemingly useful Twitter tool, TweepML. This one lets you create and share groups of Twitter users.

UK Fundraising presents two Twitter courses

Published on 25 September 2009, by howardlake
in
Twitter

UK Fundraising's popular 'Fundraising with Twitter' half-day course returns next month in London.

Fourth NFPtweetup shows growth in charity interest in Twitter

Published on 25 September 2009, by howardlake
in

The fourth NFPtweetup took place last night in London, and over 70 of the 90 delegates turned up to join in the informal discussion and learning event for all those interested in how charities and vol

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