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Affinity

Affinity partnerships

£8.7 billion virtually untapped charity income… the NBT?

IMRG Capgemini are forecasting online spending to be around £87 billion in 2013 and 85% of this is through some 50 retailers who will all give 10% or more to charity through affinity marketin

Asking your supporters to switch their consumer spending to you

In my last blog post, I spoke about the need to diversify fundraising income by asking supporters to switch their consumer spend from their existing supplier to you.

Why are so few people taking part in the TreeHouse and TalkTalk online fundraising & awareness campaign?

It’s nearly a month since TreeHouse and TalkTalk launched what was billed as the world’s first online talkathon as part of the pairs long-term corporate-community partnership.

Cleversquirrel apparently not too good to be true

Back in January, I wrote a blog outlining the Cleversquirrel scheme designed to secure money for charities from financial policies and products already in the system. 

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