Our memories can be powerful drivers of immediate and future actions. What we learn as children often shapes the decisions we take and our behaviours as adults. All pretty obvious.
In an attempt to persuade us to part with our cash, many organisations have used the concept of 'retro' marketing to try and tap into the positive associations we might have with a certain brand or time in our lives. The theory goes that we see or hear a marketing message and think "I remember that thing fondly, therefore I'm more inclined to buy the new version".
