THINK Consulting Solutions is launching a Supporter Services Forum to enable those that work in charities' supporter services teams to play a more active and strategic role in stewardship, fundraising
I, like many others in our sector I presume, receive a number of regular communications by e-mail from various sources, commercial and otherwise, that contain news, ideas, suggestions, and opinions ab
Despite the rapid growth of online communications direct mail remains one of the essential tools in a fundraiser’s tool box for acquiring new supporters, soliciting support current donors, etc.
A bit of an online debate has developed this week, sparked by a Thirdsector blog from a Ms Felicity Donor. She states that she genuinely isn't bothered about being thanked by a charity she chose to support.
I've been involved in lots of productive and challenging online discussions recently about the importance of an organisation's actions underpinning its ability to improve the credibility of its brand. Without brand credibility, businesses have little right to ask a customer to buy once let alone be a repeat purchaser. Similarly, a charity earns brand credibility when its actions back up its claims about making a difference. Consequently all types of supporters will be more likely to engage.
Delegates at the Institute of Fundraising's National Convention today heard that different concepts of stewardship of donors are generating "culture clashes" between different types of fundraisers.
