stewardship

I, like many others in our sector I presume, receive a number of regular communications by e-mail from various sources, commercial and otherwise, that contain news, ideas, suggestions, and opinions ab

Despite the rapid growth of online communications direct mail remains one of the essential tools in a fundraiser’s tool box for acquiring new supporters, soliciting support current donors, etc.

Recently, I have been thinking a lot about the purpose and the value of thanking supporters.

A bit of an online debate has developed this week, sparked by a Thirdsector blog from a Ms Felicity Donor.  She states that she genuinely isn't bothered about being thanked by a charity she chose to support.

I've been involved in lots of productive and challenging online discussions recently about the importance of an organisation's actions underpinning its ability to improve the credibility of its brand. Without brand credibility, businesses have little right to ask a customer to buy once let alone be a repeat purchaser.  Similarly, a charity earns brand credibility when its actions back up its claims about making a difference.  Consequently all types of supporters will be more likely to engage.

Last month I was at the IoF Conference presenting on 'Supporter Wow' (and that wasn't my title, I was given it).