It transpires that The Information Commissioner’s Office (ICO - the team that polices the Data Protection Act) has been granted new powers to fine organisations for ‘making unwanted contact with the public’.
This could be huge news for all organisations that run individual marketing or fundraising campaigns for four reasons:
Farplace Animal Rescue, the no kill animal sanctuary, has launched a new text message campaign designed to encourage younger people to donate to the charity.
Actress Beverley Callard, who plays 'Coronation Street' landlady Liz MacDonald, is helping to promote a text campaign by breweries and pub companies to bring some Christmas cheer to serving frontline
Sport Relief last month raised £3.4 million of its £31.6 million total from text donations. The charity accepted mobile donations of £1, £5 and, for the first time, £10.
