DRTV

Macmillan Cancer Support's first DRTV commercial for the World's Biggest Coffee Morning helped the charity acquire 50,000 new hosts.

Having raised £30,000 for Heart Research UK last year, Simplyhealth is now increasing its target to £150,000 to fund a joint research project with the charity to look at the link betwee

International DRTV and film specialists DTV is setting up a new call centre to expand its work with its charity clients.

CARE International's lendwithcare.org site is being advertised on TV for the first time. The advert will run for a test period of ten days on a limited number of daytime channels.

Global direct response TV fundraising agency DTV Group has pointed five new members of staff to support its expanding international work.

Blood cancer charity Anthony Nolan is running a DRTV advert as part of a new summer fundraising campaign.

Two TV adverts for Cancer Research UK's Race for Life start appearing this week, part of an integrated campaign for the charity's major fundraising event that uses the 'All of us v cancer' theme.

WaterAid this week airs a new direct response TV advert designed to boost the organisation's profile and recruit new donors to fund its work.

Children's charity Barnardo's will launch a pilot direct response advertising campaign today to support its current Cut them free campaign to stop

Save the Children has launched the next stage in its No Child Born to Die campaign, featuring new creative for a targeted DRTV ad, door drops and banner ads.