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MSF Boy - new cinema ad from MSF UK

Published on 13 November 2009, by howardlake
in

This ad was made for free by McCann Erickson and given cinema time for free by Pearl and Dean and Digital Cinema Media. MSF UK admit that it "is a different approach" for them.

It's a very powerful yet simple message.

They accept that it could be considered very disturbing and say that "feedback so far suggest positive and negative attitudes in fairly equal measure".

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