This ad was made for free by McCann Erickson and given cinema time for free by Pearl and Dean and Digital Cinema Media. MSF UK admit that it "is a different approach" for them.
It's a very powerful yet simple message.
They accept that it could be considered very disturbing and say that "feedback so far suggest positive and negative attitudes in fairly equal measure".
More information about formatting options
UK Fundraising - improving the effectiveness of charity and non-profit fundraisers
© 2013 Fundraising UK Ltd. All rights reserved. | Terms | Privacy