ABF The Soldiers' Charity unveiled a three-and-a-half minute film, created by digital agency Nonsense, at a screening last night at The Charlotte Street Hotel, London, to an invited audience of beneficiaries, trustees, supporters and staff, which has been posted on its website and on YouTube.
The film, about the charity’s work, is part of a rebranding process, which started in February, and will be a helpful communication tool in the charity’s bid to double its £7m annual fund.
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