The British Red Cross is aiming to raise £1 million in this year's Red Cross Week, which runs from 6-12 May 2012.
This advert encourages people to get involved: "from shaking a bucket to holding a cake sale, every pound counts and makes a difference to people's lives around the world."
There's even a dedicated Twitter account for the campaign - @beoneinamillion - run by an intern.
www.redcrossweek.org.uk
