"I hate when my phone charger won't reach my bed".
"I hate it when my house is so big I need two wireless routers"
Take a deep breath. These are first world problems, and are not such big problems.
Lack of access to clean water is a significant problem. This video and its Twitter hashtag #FirstWorldProblems poke fun at this of us who could do with a sense of perspective, and a reminder that we can help tackle some genuine life-threatening problems.
It was created by ad agency DDB NY for WaterIsLife which provides a portable filtration device.
http://waterislife.com/
