A promotional video for the first UK Stand Up for Cancer fundraising event, involving Channel 4 and Cancer Research UK.
The video, which features people whose family members have been affected by cancer, and some who themselves have experienced it, invites viewers to make a text donation of £5 or £10. Singer Kylie Minogue says that donors' money will "help change the odds" in overcoming cancer.
The first of what will no doubt become annual Stand Up for Cancer events takes place on Friday 19 October 2012 from 7.30pm.
